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And they can do it without ads and with the promise of real data privacy.Īpple has a lot to gain from this model.
SHOW GOOGLE SEARCH ENGINE TV
Apple can leverage AI and ML to deliver search results based on their email, messages, maps, events, reminders, notes, photos, files, contacts, music, news, TV shows and movies, third-party apps, documents, and more. One can imagine getting easy buy-in from users if they benefit from privacy, coupled with the seamless integration and personalization of their iCloud data. It will be similar to Google Assistant on Android, but different since it (initially) won’t have ads, will be completely private, and have significantly deeper integrations with the OS. That’s because Apple historically likes to do things differently, and their search engine will serve a different purpose than showing ads and data mining.īased on Apple’s numerous search engineer job descriptions, and the continued consolidation of web and app results in Spotlight Search, an Apple search engine will likely function as a highly personalized data hub. Server log of Applebot crawling Coywolf News What Apple has to gain from launching a search engineĪ search engine from Apple will likely look and function slightly different from modern search engines like Google, Bing, and DuckDuckGo. Added a section on search rankings and the factors that affect how it ranks web search resultsĬhecking my server logs on WP Engine revealed that Applebot had been regularly crawling my sites daily, something I haven’t noticed until now.Added a section stating that they don’t just crawl HTML, but also render pages similar to Google.Expanded details on the Applebot user agent, including differences between its desktop and mobile version.
SHOW GOOGLE SEARCH ENGINE HOW TO
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SHOW GOOGLE SEARCH ENGINE UPDATE
In July 2020, Apple published a significant update to its About Applebot support page. Apple recently updated its Applebot web crawler page It is clear that Apple has started to return search results within Spotlight Search and is completely bypassing Google altogether. It’s not clear if Apple uses Bing anymore, as results are labeled only as Siri Suggestions. iOS and iPadOS 14 beta bypasses Google Search with Spotlight Search The job listings reveal they incorporate AI, ML, NLP, and more into all of their services and apps. Apple is pouring resources and money into searchĪpple is investing heavily in search, as shown in their job postings for search engineers.
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They may want the money Google gives them, but they don’t need it. Apple doesn’t need Google’s moneyĪpple is now the world’s most valuable company.
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There are several signs right now that indicate Apple may be doing just that. Regulatory pressure, a contentious relationship with Google, and the maturation of Apple’s Siri and iCloud are presenting an opportunity for Apple to create and launch a search engine. Why Apple might be launching a search engine Regulators in Europe may force Apple to remove Google as the default search engine and have users choose which search engine they want to use when they first launch Safari. regulators take action, there may be a ripple effect from the European Union, which has a history of going after Google for anti-competitive behavior. Given the impact of preinstallations and defaults on mobile devices and Apple’s significant market share, it is our view that Apple’s existing arrangements with Google create a significant barrier to entry and expansion for rivals affecting competition between search engines on mobiles. Competition and Markets Authority was taking aim at the deal. In July 2020, Reuters reported that the U.K. The deal between Apple and Google may be coming to an end soon. That is unless they manually change the default search engine in Safari’s preferences.
SHOW GOOGLE SEARCH ENGINE MAC
The deal ensures that iPhone, iPad, and Mac users search with Google when they use Safari. For several years, it’s been reported that Google pays billions of dollars to Apple to remain the default search engine on Safari for iOS, iPadOS, and macOS.